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The SAGE Handbook of Public Opinion ResearchFrom Brand: SAGE Publications Ltd
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Public opinion theory and research are becoming increasingly significant in modern societies as people's attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.
- Sales Rank: #2170392 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2007-12-27
- Original language: English
- Number of items: 1
- Dimensions: 9.61" h x 1.38" w x 6.69" l, 2.86 pounds
- Binding: Hardcover
- 640 pages
- Used Book in Good Condition
Review
'Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher's bookshelf' - Sir Robert Worcester, Founder of MORI and President of WAPOR '82-'84.
'This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research' - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden
'The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia' - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph)
'This is the most comprehensive book on public opinion research to date' - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong
'This is an admirable and expansive book..Any scholar with an interest in public opinion will want to have access to this book, and I recommend it highly. The editors have provided a substantial
resource that no serious research library can be without'
Michael Higgins
The British Politics Journal
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