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Survey Research (Survey Research (Paperback)), by Roger Sapsford
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This much-anticipated Second Edition presents an informative and accessible account of survey research. It guides the reader through the main theoretical and practical aspects of the subject and illustrates the application of survey methods through examples.
Thoroughly revised and updated, it presents:
- concise and analytic coverage of multivariate analysis techniques
- a brand new chapter giving theoretical and practical advice on the stages involved in constructing scales to measure attitude or personality
- an up-to-date account of using materials on the internet
- addition of concise introductions and summaries to all chapters
This book will prove to be equally useful for students conducting small research projects in the social sciences or related professional/applied areas, researchers planning systematic data collection for applied purposes and policy makers who want to understand and analyse the research with whose conclusions they are presented.
- Sales Rank: #2825982 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2006-11-21
- Released on: 2006-11-18
- Original language: English
- Number of items: 1
- Dimensions: 9.53" h x .66" w x 6.69" l, 1.11 pounds
- Binding: Paperback
- 296 pages
- Used Book in Good Condition
Review
`I would thoroughly recommend this book to its intended audience. It is well presented and the conversational style makes it easy and enjoyable to read, with ideas explained through detailed cases studies and the salient points summarised at regular intervals.' - Survey Methods Newsletter
About the Author
Roger Sapsford is Reader in Social Research at the University of Teesside.
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