Ebook Media Literacy, by W. James Potter
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Media Literacy, by W. James Potter
Ebook Media Literacy, by W. James Potter
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Media Literacy, Third Edition helps students develop strong knowledge structures about the media. Author W. James Potter presents a guidebook to the often difficult terrain of the mediated world, providing a plan of action for students to develop their media literacy and analytical skills. Potter shows how becoming media literate gives students a clearer perspective of the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences and thus develop skills beyond simple rote learning.
- Sales Rank: #3806535 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2005-03-16
- Original language: English
- Number of items: 1
- Dimensions: 1.01" h x 7.48" w x 9.18" l, .0 pounds
- Binding: Paperback
- 480 pages
- Used Book in Good Condition
Review
"This book offers a plan of action for gaining a clearer perspective on the borders between the real world and the simulated media world, helping readers become responsible media consumers. Media Literacy is a captivating, engaging, reader-friendly textbook essential for introductory Media Studies courses in communication, sociology, film studies, and English."
-SirReadaLot.org
(Savannah Jones SirReadaLot.org)
"Essential guide to 'literacy'." (Business Line Business Line)
About the Author
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Right Choice For Me
By Neshia
Whom ever had the book before me was AWESOME!! Each chapter was already tabbed for me and it made my life just a little bit easier on those late night study sessions. I received my book in a timely manner. In fact, it came Memorial Day weekend just in time for my first exam the following Tuesday.
0 of 0 people found the following review helpful.
Great Book!
By Lorena
Excellent book! Perfect for introducing new concepts in media literacy. I highly recommend it if you want to generate discussions in the class and you want your students to relate the content to their own experiences.
0 of 0 people found the following review helpful.
great text
By M
I am using this for a media literacy class, and I think that the information in this book is useful (and easy to read) for anyone living in this digital information age.
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