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Qualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.
- Sales Rank: #1182834 in Books
- Brand: Brand: SAGE Publications Ltd
- Published on: 2008-04-14
- Released on: 2008-03-17
- Original language: English
- Number of items: 1
- Dimensions: 9.53" h x .80" w x 6.69" l, 1.29 pounds
- Binding: Paperback
- 352 pages
- Used Book in Good Condition
About the Author
Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women’s studies for 2010–2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.
Most helpful customer reviews
5 of 5 people found the following review helpful.
The best book on qualitative research that I have read.
By Rajamäki Heidi
I would strongly recommend this book to any business student considering using qualitative methodology on her/his thesis or dissertation.
If you have not read any books on qualitative research, this should be a good choice to start with. The book provides a great overall look on the approaches in qualitative studies. In addition to the "traditional" qualitative approaches it describes several less-know approaches such as narrative research, discourse analysis, feminist and critical analysis. All the approaches are presented in a clear and comprehensible way that gives useful advice on how to conduct that particular sort of qualitative business research in practice. There are plenty of concrete examples that help to understand the concepts and the methodology in question.
The book is also very useful for post-graduate students and more experienced researchers. Besides using the book as a guide when conducting qualitative study, helpful when reading and evaluating qualitative research papers or articles that adopt different approaches than the ones the reader is familiar with. The book is organised in a way that the reader can easily and quickly check on the underlying philosophies, principles, practices and evaluation criteria in a specific approach.
0 of 0 people found the following review helpful.
Five Stars
By Jordy
Great Book and quick delivery!
0 of 0 people found the following review helpful.
Five Stars
By Blue Devil
great book, all good
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