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Can television shows like Desperate Housewives, popular songs like Shaggy's It Wasn't Me, advertisements for Samuel Adams beer, and films such as Harry Potter help us understand rhetorical theory and criticism? The Rhetorical Power of Popular Culture is chock full of familiar examples like these to make rhetorical theory and criticism accessible, relevant, and meaningful to readers. Author Deanna Sellnow offers a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful roles TV programs, advertisements, music, comics, and movies play in persuading us on what to believe and how to behave.
Key Features
- Clarifies theoretical concepts using a broad range of familiar examples from TV, film, music, advertisements, and comics
- Proposes a consistent step-by-step approach to conducting a rhetorical analysis of popular culture texts focused on describing, interpreting, and evaluating
- Engages readers in the hands-on process of popular cultural criticism with end-of-chapter sample essays and challenge exercises
- Fosters critical thinking and retention of key concepts by encouraging readers to actively apply concepts through "Applying What You've Learned" boxes embedded in each chapter
Intended Audience
This pragmatic book makes an excellent text for courses exploring the intersections of popular culture, communication, sociology, and identity. It is a must-have for anyone interested in examining the powerfully persuasive rhetorical messages that pervade our daily lives.
- Sales Rank: #700583 in Books
- Brand: Brand: SAGE Publications, Inc
- Published on: 2009-03-25
- Original language: English
- Number of items: 1
- Dimensions: .40" h x 6.90" w x 9.90" l, .75 pounds
- Binding: Paperback
- 216 pages
- Used Book in Good Condition
Review
"Best considered a classroom text, it takes students through the steps necessary to write analyses of various forms of popular culture, ranging from stage musicals to film and television to popular music to advertising to visual images and beyond." (Paul A. Soukup, S.J.)
About the Author
Deanna Sellnow is currently a professor of strategic communication in the Nicholson School of Communication at the University of Central Florida. She conducts research in two major areas. The first focuses on strategic instructional communication in a variety of contexts (e.g., classrooms, risk and crisis, health). The second focuses on rhetorical studies of popular culture. She has conducted funded research for the USGS, USDA, Department of Homeland Security, and CDC. Her work is published in refereed national and international journals, as well several books. She has presented her work across the U.S. and in many countries around the world including, Canada, China, Denmark, Egypt, England, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Senegal, Singapore, Spain, Sweden, Turkey, and Vietnam. She and her husband, Tim, have a daughter (Debbie), son (Rick), son-in-law (Scott), and grandson (Lincoln).
Most helpful customer reviews
0 of 0 people found the following review helpful.
First few chapters fantastic.
By Amazon Customer
The first few chapters of this book are fantastic. Covering Burke and Marxist perspectives applied to pop culture allows the student to make relevant connections between rhetoric and the media. It gets old though. The book consistently looks at television shows and even takes on a tone that could easily be considered offensive to the reader towards the last two - lacking - chapters. I felt the author was communicating the idea of today's students not having anything in their lives than television programs and low quality advertisements and the attention span of a goldfish. I would love to see the next edition drop that tonality and continue the awesome work the first three chapters of the book did. Would have been 5 starts without the insulting last two chapters and more content.
0 of 0 people found the following review helpful.
Great book for learning about Rhetoric!
By Brown_Megan
I purchased this book for my English class: "The Art of Persuasion." I learned a lot about rhetoric and persuasion. The various perspectives that Sellnow analyzes in this book are very interesting and accurate.
0 of 0 people found the following review helpful.
Good Read
By Jordan Mohler
This book teaches one how to analyze different pop culture texts & examine the messages and meanings these texts deliver as well as how the impact they have on our culture.
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