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Handbook of Public RelationsFrom SAGE Publications, Inc
Download Handbook of Public RelationsFrom SAGE Publications, Inc
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
- Sales Rank: #210255 in Books
- Published on: 2004-07-08
- Original language: English
- Number of items: 1
- Dimensions: 9.98" h x 1.62" w x 6.96" l, 3.07 pounds
- Binding: Paperback
- 816 pages
Review
"This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with ‘organizations, markets, audiences, and publics’ . . . . The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate"
(CHOICE) About the Author
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).
Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know―key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Still a Great Resource for Educators
By Scotz
I am so glad to have this book to augment my teaching. Even though it was published in 2001, much of the material is on-target and still quite appropriate.
0 of 1 people found the following review helpful.
Excellent text.
By Michael L. Kent
Arrived in perfect shape very quickly. Heath's books is most valuable as a resource for various areas of the field. As a graduate or undergraduate who wanted to learn about Risk, Crisis, Apologia, or fifty other areas, etc., this is the place for some overview articles and good citations. I have used it twice to teach graduate courses but the students hate it. Reading six chapters a week from it gets old. I am probably one of the only people besides Bob who has read the whole book (okay, okay, I read MOST of it. Bob is the only one who has read the whole book). But, I still require it, and see it as an essential resource for new students. MLK
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